PPC Audit Services That Find Where Your Ad Spend Is Leaking
Your ad accounts carry decisions made months or years ago. Some of those decisions are costing you money right now. Our PPC audit reviews your account structure, keyword targeting, bid strategy, ad copy, landing pages, conversion tracking, and reporting to identify wasted spend and missed opportunities, then delivers a prioritized action plan to fix them.
- One client per industry in each market. Your competitors are off-limits.
- Audit findings reviewed with you in a live strategy call, not a PDF that collects dust.
- Custom dashboards connecting ad spend to revenue, profit, and customer lifetime value.
You Are Spending Money on Problems You Cannot See
The Problem
The Solution
How Our PPC Audit Delivers Measurable Results
Industry Exclusivity
We take on one client per industry in each market. Your audit data, competitive insights, and strategic recommendations are not shared with a competitor. When we audit your accounts, your category is closed.
Revenue-Quantified Findings
Most PPC audits list problems without quantifying their impact. We estimate the dollar value of every finding: how much wasted spend each issue produces per month, how much revenue each fix could recover, and which changes deliver the highest return. Your action plan is ranked by business impact, not by how easy the fix is.
Multi-Platform Coverage
We audit Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Amazon PPC, and Performance Max campaigns. We review each platform against its own mechanics and best practices, not a generic checklist. Your audit covers account structure, keyword and audience targeting, bid strategy, creative performance, conversion tracking, and attribution across every platform you advertise on.
20 Years of PPC Audits Across Every Major Ad Platform
A PPC audit is only useful if the person running it has managed enough accounts to recognize patterns. Over 20 years, we have audited hundreds of Google Ads, Microsoft Ads, Meta, LinkedIn, and Amazon accounts. We know what a well-structured account looks like on each platform, what common mistakes cost the most money, and which fixes produce the fastest results. That depth of pattern recognition shapes every audit we deliver.
Our PPC audit covers account structure review, campaign type assessment, keyword analysis, search terms review, negative keyword gap analysis, bid strategy evaluation (manual, Smart Bidding, Target CPA, Target ROAS), audience targeting review, ad copy performance analysis, landing page assessment, conversion tracking audit (GA4, Google Tag Manager, Meta Pixel, CAPI), Quality Score analysis, budget allocation review, competitor benchmarking, and a wasted ad spend calculation.
Over $2 million in tracked revenue generated for clients. 500+ five-star Google reviews. Google Ads Partner. A multidisciplinary growth team on every account covering audit, strategy, implementation, and ongoing management under one monthly fee.
Real Clients. Real PPC Audit Results.
We audited the account and found overbroad keyword targeting, missing negative keywords, broken conversion tracking, and ad groups with no activity for over six months. We restructured campaigns, refined targeting, fixed tracking through GA4 and Google Tag Manager, and optimized landing pages. The business experienced a significant increase in qualified leads, a lower cost per acquisition, and a stronger return on ad spend.
Our audit revealed a Performance Max campaign cannibalizing branded Search traffic, an unoptimized product feed suppressing Shopping Ad eligibility, and conversion tracking that double-counted purchases. We fixed the tracking, restructured PMax alongside standard Search and Shopping campaigns, and optimized the product feed. ROAS recovered and revenue grew.
“We had tried managing Google Ads ourselves and even worked with another PPC agency, but the results were inconsistent. This team restructured our campaigns, reduced wasted ad spend, and started bringing in qualified leads within the first few months. Their transparent reporting made it easy to see where every dollar was going.”
“Our business was spending thousands every month on PPC campaigns without seeing a strong return. After partnering with this team, they optimized our targeting, improved our landing pages, and increased our conversion rate. We now receive more high-quality enquiries while spending less on advertising.”
“What stood out most was their strategic approach and constant campaign optimization. They did not just launch ads and leave them running. They tested, refined, and improved everything to maximize our ROI. PPC is now one of the most profitable marketing channels for our business.”
Why Businesses Choose Pay Per Click Advertising Firm for PPC Audits
| Attribute |
Our Approach PAY PER CLICK ADVERTISING FIRM |
TYPICAL PPC AUDIT PROVIDERS |
|---|---|---|
| Industry Exclusivity | One client per industry, per market | Audit competing businesses in same vertical |
| Findings Quantified | Dollar impact estimated for every finding | List of issues with no revenue context |
| Delivery Format | Live strategy call + written report | PDF report with no walkthrough |
| Platform Coverage | Google, Microsoft, Meta, LinkedIn, Amazon, PMax | Google Ads only |
| Tracking Audit | Full GA4, GTM, Pixel, CAPI, conversion audit | Campaign-level review, no tracking verification |
| Action Plan | Prioritized by estimated revenue impact | Flat list of recommendations with no priority |
Frequently Asked Questions About PPC Audit Services
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Find Out Where Your Ad Spend Is Going. Get a PPC Audit.
You do not need to guess what is wrong with your campaigns. You need a thorough audit that tells you exactly where budget is leaking, what each problem costs, and what to fix first. Book a call, share your goals, and we will scope your audit.
